As the Marketing Manager, reporting to the General Manager, you will be solely responsible for all marketing activities for The Mercury. You will be a self-starter with a strategic approach for marketing and event management and will have an energetic and enthusiastic approach to revitalising and refocusing the communications and profile to achieve commercial outcomes.
Duties
Devise, plan and successfully implement a bold new marketing strategy with focus on driving the subscription (membership) base
Manage multiple strategies to market and promote both the cinema and the industry development sides of the organisation with specific campaigns designed for each cohort
Drive brand awareness and partnership opportunities
Plan and deliver marketing campaigns across digital, printed programs, social media and advertising
Design and produce promotional materials including booklets, flyers and digital collateral
Craft clear copy for EDMs, website and other correspondence in collaboration with the Exhibition Manager and Industry Development Manager
Create and post social media content
Liaise with stakeholders and partners across promotional and event activities
Manage a small team of volunteers and interns working across various marketing areas including community outreach targeting potential new cinema audiences
Skills & Experience
Demonstrated experience in successfully devising and delivering marketing strategy and campaigns
Demonstrated delivery of brand awareness campaign, delivering expanded sales or audiences
Experience in creating and managing media relationships, creating opportunities for partnership and promotion
Proficiency with design tools including Canva, social media and online platforms
Proficiency in Microsoft Office 365 including OneDrive and Teams
Strong organisational and planning skills
Desirable Skills & Experience
An interest in cinema and the broader screen industry
An understanding of community focussed not-for-profit arts organisation environment
Experience managing interns and volunteers
Experience in working in a member-based organisation or delivering for a subscription-model business
Culture & Benefits
Take ownership of your role with potential to grow and create your own path
Combine your marketing and communications skills with your love for creativity and the arts industry
Make a significant impact within the industry where you will support young careers in film
Work with a committed, talented and inspiring management team
Own the marketing strategies and development to gain full satisfaction and celebration of future success
This is a part-time 0.8 FTE role.
