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Poster for Launch Lab: Festivals & Marketing

Launch Lab: Festivals & Marketing

Coming in May

Run Time: 360 min.

Learn how to effectively market your film, develop film festival strategies, and prepare your submissions to catch the programmers attention.


12pm – MARKETING: Director Alies Sluiter (Ayaan, Myth)

Hear from celebrated director Alies Sluiter on her experiences in marketing her award-winning shorts Ayaan (winner of 20+ awards including South Australian Screen Awards, AFF Audience Award and CinefestOZ) and Myth (2023 Australian Directors Guild Best Short Film winner plus Flickerfest Rebel8 Outstanding Emerging Female Director. Explore tips and tricks, tools and tactics in how to market your project.

1.30pm FINDING YOUR AUDIENCE – Karina Libbey, Screen Culture Specialist

Taking an audience-centric approach, screen culture specialist Karina Libbey will discuss how to define, connect with, and engage the audience for your film at different stages of its journey through the industry, as well as tips on submitting to film festivals and choosing the right festival for your film.

3.00pm FESTIVALS PANEL – speakers include Bridget McDonald (Adelaide Film Festival), Chris Warman (Fleurieu Film Festival), Nick Buckland (Glenelg Film Festival) and Bronwyn Kidd (Flickerfest).

Hear from festival organisers on their programming approach, how to submit to their festival and how the submissions process works, tips and tricks for planning festival strategy and how to give your project the best chance of being selected and screened.

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